In response to the D&AD competition brief, 'rebrand the financial district of London. The City.' I have decided to focus my self directed project on Secret London.
Secret London is an online community of people that share the hidden treasures of London. They have an existing Twitter page, Facebook page and website, but no logo or consistent brand identity. I want to design their logo, rebrand them, and redesign the homepage of their website. I also want to expand it from just being an online presence. I want to create leaflets, posters and physical pieces of design to be distributed around London.
Initial brief.
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