Some good tips that Graham gave us were these:
-Research the Gutenberg bible (1450).
-Learn keyboard shortcuts.
-Know your paper sizes.
-There are 72 points in an inch.
-The less you put on a page the better.
We were set a series of tasks to show us what can be communicated just by changing small factors in typography. First we were told to write our name in a font that we think communicates our personality.
We were then asked to type the word 'dog' in a way that communicates each of the following.