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Today I started animating my idents. I started with the simplest of my four ideas to ease myself into it. Both went really smoothly and I didn't really find it too difficult. All I need to do is add sound, I am going to record sounds of a cocktail being made and ice being shaken about for the 'hair of the dog' ident and sizzling bacon for the fry up one.

Initially I felt this ident looked too dark. I was using a light layer to try and add texture, so I took that off and it ended up looking a lot better. I added a concrete texture in the background and lowered the opacity. I like this look better than having just a plain white background, which just looked lazy and unthought about design.