Typography

Today we focused on what the eye sees and how brain processes it. The idea is that your logic tells you one thing like we automatically read left to right and up to down, but our eyes work independently from our brains.
 We also learnt about kerning (the spacing between individual letters). When kerning you look for the biggest space and work with the rest of the letters from that, and don;'t reduce any spaces.
One thing that increases the readability of type is changing it to lower case.
e.g.

ONE

TWO

three

FOUR

This gives us more control over which word is read first.

An amazing tip that Graham gave us is the correct way to break a sentence into two or more lines- You break it where you pause in speech, or where the 'comma' would be if you like.

How do you break a sentence (pause)

into two lines?

During this session we experimented with where you place type on a page, and different ways to manipulate the eye to read in the order that you want.

Here is an example of our experimentation with kerning. The difference is subtle but increases readability. 

We then experimented with different ways to effect the order in which you read words on a page.