I have pretty much finalised my logo, although I would like to get some feedback from someone tomorrow. I have incorporated the initials 'S' and 'L' for Secret London, although only subtly as to not to make it too obvious and keep it exclusive. I have still based it around the imagery from the London underground tube map.
Following the advice from my crit I have produced a range of logos in different colours, which will be used to put different locations around London into categories, to help target the right audience. I have used the colours of the different lines on the tube to fit in with the London brand.
I have tried using type with logo and showing it without. I feel that they both work, but perhaps something is missing. The logos with type on would be used on the website and other promotional material to build brand recognition (to the right people!) and then the ones without would be used in the London secret spots.
I have experimented with some variations of the logo.
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