Inpress Promotion, final boards

Inpress posters

We have received some feedback on the Inpress promotional posters. Generally people have liked the overall look and layout, just some tweaks to the lettering need to be done. Luke and Charlotte both recommended that we work to a stricter grid. So me and Francesca have altered them slightly. The stock was also received quite well, the favourite being the sugar paper.

Inpress Poster Designs

We experimented with printing our images on different types of stock. We stuck to neutral colours, so that it would be a contrast against the fluorescent spot colour. We wanted to print onto newsprint, but this would jam the printer, so we'll have to wait until we get down to James in digital print.

Happy with the stock choices, we then proceeded to add type and experiment with he layout. We also decided to change the main image, as it just didn't work. We replaced it with a photo of some prints from the end of year shows. The colours added will be the fluorescent spot colours screen printed over the top.

Final posters... for today. Definitely changing that horrible J though.

Inpress Photos

Me and Francesca made a start on our poster design by first selecting the images for the background. So that they're relevant, we have selected images from past events, prints and the processes behind creating them. I have touched them up in Photoshop and converted them to greyscale.

         

 

Form~Writing Collaboration

We have decided to collaborate with Form~Writing (a collaboration with a collaboration!)

They are going to be guest designers at our next event, which they will be producing prints for and they have also designed a typeface for us to use in our promotional material. It is called Matilda and is based on the tilde glyph.

They have yet to produce the lower case, so we are using it for the header. We have decided to use Akzidenz-Grotesk Schulbuch for the body text, as this is the typeface used for the inpress logo and also in the publication Niall designed for Creative Networks.

Matilda by F~W

Akzidenz-Grotesk Schulbuch

Promotional Material

Me and Francesca have started brainstorming our ideas for the promotional material for inpress' next event. We want to incorporate the three fluorescent colours used in our business cards and branding.

To keep costs down we thought that digitally printing greyscale and then adding spot colours by screen printing would be a good idea.

We intend to produce posters, flyers, stickers and possibly some packaging for our prints that ties in with our promotion.

Form~Writing are guest designers at our event and have agreed to design a typeface for us, so we will be incorporating that into our designs.

Final publication and business cards

Here are Niall's final publications, which we gave out at Creative Networks and the inpress business cards designed by Niall and Kirsty.

Concept crit

Dock Street Market

After talking to Jake from Dock Street Market concerning using their gallery space for the next inpress event, we decided to all go down there to have a proper look around. It's pretty perfect for our event, the back is divided into two sections, so there will be room for the band. They also agreed to close it off for the private opening on the Friday and have the shop open to the public across the weekend. Niall's brother has agreed to play for us for free with his band and we all love the sound of his music.

Bookmark

After my crit with Andy and talking to the rest of inpress, we decided to print a bookmark to go with our publication instead of more posters. I worked out that I can do this without making up another screen, which will save time. Also I can produce three bookmarks from every sheet so won't have to print all fifty. I am going to print on a thicker, probably off-white stock, depending on what I can get my hands on by tomorrow.  

Spur magazine

Spur is a new magazine that is going to be launched at the end of November, just before our event. They have asked to interview us, and if we could design a poster and print 150 as a free pull out to accompany the magazine. Although they don't have the funds to pay us for our time, they have agreed to cover our costs.

We had the interview a couple of weeks ago, which went really well, and gave us the opportunity to talk about our next event and what we plan for the future. It also even helped us to establish between ourselves what we want to get out of Inpress. It is pretty clear that this is something that we want to carry on beyond graduation, whether it be full time or along side other independent work.

For the poster, me and Francesca created the image together and then Niall and Kirsty applied the type.

As Spur didn't have any specifications for the poster, we had freedom to do anything that we want. This was actually really difficult. So we started off with some sketches that Francesca had been working on for another project.

I then worked on them in Illustrator, and came up with this geometric pattern.

We have decided to screen print the image, with 'inpress design' over the top. We have chosen bright white light weight stock, as it is cheap and easy to fold into an insert for a magazine.

We have chosen to print onto slightly smaller than A4, so that it will fold over and insert easily into the zine, which is A5 format.

The idea is to screen print the pattern with multiple fluorescent and bright colours, as this ties in with past Inpress promotional work and also with mine and Francesca's initial ideas for the promotion and packaging for the next event.

 This is the mock up that I sent to Spur to OK before we went to print. They like it, but would rather we got rid of the type on the sides as it currently look too busy.

With the go ahead, we decided to go to print. Both us and Spur are really pleased with the result, and we plan to print an extra 50 to put into a publication that we are designing to give out at Creative Networks.