Concept crit

Today we had a concept crit led by Fred.

Here are the feedback sheets that I got back from the group.

At the end of the session we had to make a list of ten things to do for next weeks crit on Tuesday. First we came up with a basic outline of what everyone should have.

1. Initial design sheets- concept development, range, colour schemes, format.
2. Test pieces, prototypes (mock ups- bus shelters, billboards, stickers).
3. Samples of stock/ product/ formats.
4. Clarified brief and rationale.
5. Primary and secondary research on blog- isolate pieces of research, print offs, boards.
6. Distribution details and methods.
7. Defined and specific audiences.
8. Specific content.
9. Exploration of range.
10. Progress evaluation.

More specifically what I need to do for my brief...

1. Target audience- is it going to stay exclusive to just Londoners?
2. Find a way to make it secret or exclusive to just Londoners.
3. Explore the possible range- stickers, flyers, app etc.
4. Research iphone apps.
5. Research Geocaching (treasure hunt, speak to Luke OB)
6. Logo and branding ketches and ideas.
7. Primary research- Survey, interview Londoners.
8. Find actual London hot spots and locations on Facebook, Twitter and from interviews, surveys.
9. Website/ homepage sketches.
10. Solid list of range, what to create.